If you\’re pretty vain, you\’ll probably think this story is about you. However , it\’s more about how your vanity is making investors lots of money these days.
\”There is a global bull market in narcissism,\” said Ajay Kapur, an equity strategist at Bank of the usa Merrill Lynch. \”Money has been made, and, in our opinion, a lot more will probably be made.\”
Vanity capital, based on Kapur\’s definition, is the \”pursuit and accumulation of attributes and accessories that augment self-confidence by enhancing one\’s appearance and prestige.\”